Top 3 Use Cases for Customer Analytics in Telecom

Customer Analytics in Marketing
Marketers are always trying to answer two basic questions: “Who are our top customers?” and “How can we best target them?” Empowering marketing managers with responsive telecom customer analytics means they can instantly analyze:

• Subscriber usage data
• Customer information
• Social media posts

Using search-driven analytics from ThoughtSpot, marketers can ask questions about customers in real time, then use the answers to optimize campaigns. There’s no longer a need to wait for static reports from data specialists; employees can instead query data and receive answers on the spot—and automatically generated as an interactive visualization, to boot.

Let’s say you wanted to look at recent campaign performance. It’d be as simple as entering [net new subscribers] [by campaign] [time period] and waiting for the chart to appear.

End User Accessibility
Relying on the clunky, siloed BI systems of yesteryear only slows down progress. Without an easy way to disseminate information throughout a company, there’s also room for miscommunication.

To put it simply: Anyone can use ThoughtSpot if they have permission. And, embedded dashboard tools make it easy for anyone to share intel through centralized workflows and portals.

Customer Analytics for Finance Leaders
Your bottom line depends on offering customers products they want and need at a price point they deem reasonable. Maintaining this delicate balance is the only way you’ll acquire new subscribers while keeping your existing ones.

Using analytics, finance leaders can keep a close eye on growth rates by subscription and model. They can also uncover valuable upsell opportunities based on customers’ purchasing and usage patterns.

A basic query would look something like this: [revenue growth] [by plan name] [model] [time period].

Customer Analytics for Customer Service
Customers expect increasingly responsive care. How can your telecommunications company deliver that without reading their minds? Well, your employees can analyze customer behavior—like complaints and service issues.