SUNNYVALE, Calif. — October 15, 2019 — Today’s retail business landscape is defined by constant change, driven by shifting consumer expectations. To help enterprises not only understand but respond to these changes, ThoughtSpot today announced a new partnership with Nielsen. The partnership gives global retail brands instant access to Nielsen’s industry-leading retail data through search and AI-driven analytics. The Retail Insights solution is part of the ThoughtSpot Atlas Marketplace, which was also announced today. In addition to announcing the Retail Insights solution, ThoughtSpot has officially joined the Nielsen Connect Partner Program.
Launching the Retail Insights Solution Powered by Nielsen
Global retailers and CPG vendors rely on Nielsen’s data to understand consumers, evaluate campaign results, and drive their business strategy and execution. With the Retail Insights solution, every business person can unearth granular insights in Nielsen’s robust dataset through a simple search. The system augments this further using AI, which automatically generates relevant insights to questions users care about but hadn’t even known to ask.
The combination of ThoughtSpot’s scale-out, self-service analytics capabilities, and Nielsen’s data empowers retail, CPG, marketing, and other consumer-facing customers to make informed decisions quickly, meet and beat customer expectations, and drive the bottom line.
Specifically, joint customers can use the Retail Insights solution for a variety of use cases, including:
Pricing and Packaging. With granular insights into products, locations, and specific stores, retailers can better price and package products, driving revenue instead of leaving money on the table.
Marketing Campaigns Optimization. Users have instant access to insights in Nielsen’s data, allowing them to respond in real-time to adjust and optimize marketing campaigns to influence consumer sentiment and deliver maximum impact.
Demand Planning. As consumer demands shift, users have direct lines of sight into demand down to the product and SKU level, allowing retailers to better utilize their resources and operate more efficiently.
“Our retail customers tell us all the time that the blend of agility and granular, bespoke experiences are the key business characteristics to succeeding in today’s digital world,” said Toni Adams, ThoughtSpot VP of Global Channels and Alliances. “As part of Nielsen’s Connect Partner Network, we’re giving customers the best of both worlds, empowering their business users to ask questions, find answers, and make decisions backed by the depth and scale of Nielsen’s data faster than ever before.”
For more information, please visit ThoughtSpot Atlas Marketplace.
The world’s most innovative enterprises use ThoughtSpot to empower every person in their organization, from C-suite executive to front-line employee, with the ability to quickly uncover data-driven insights. With ThoughtSpot, business people can type a simple Google-like search to instantly analyze billions of rows of data, and leverage artificial intelligence to get trusted, relevant insights pushed to them as answers to thousands of questions they might not have thought to ask. ThoughtSpot is simple enough for any business person to use, yet powerful enough to handle even the largest, most complex enterprise data without sacrificing speed, security, or governance. That’s why customers like Walmart, 7-11, BT, Celebrity Cruises, Daimler, De Beers, Hulu, Miami Children’s Health System, Nationwide Building Society, and Scotiabank have turned to ThoughtSpot to transform their decision-making cultures. By making insights a part of every conversation and every decision, ThoughtSpot is reimagining the role of data in creating a more fact-driven world. For more information, please visit www.thoughtspot.com.