We’re thrilled to announce that both ThoughtSpot and Mode (acquired by ThoughtSpot in July 2023) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Given the ever-evolving landscape of modern data analytics products, organizations are looking to ThoughtSpot and Mode when seeking innovative solutions—helping them harness the power of their marketing data.
Snowflake’s analysis highlighted ThoughtSpot and Mode as key Business Intelligence Analytics software used by their global customer base. The findings from the report provide an overview of the tools, applications, and other technologies organizations choose to create flexible, scalable, and centralized MarTech stacks. Business intelligence as a key layer of that stack is more important than ever when speed-to-insight can make or break a team’s breakthrough campaigns.
What makes this recognition even more exciting is the recent union of ThoughtSpot and Mode coming together as one organization. It signals a new era where data teams and marketing teams can collaborate on data analysis like never before.
A game-changing union: What it means for our customers
ThoughtSpot and Mode coming together sent ripples through the data analytics and BI world. These two companies, each known and loved for their unique strengths, together create a powerhouse that promises to reshape how businesses access, analyze, and leverage data.
ThoughtSpot is renowned for delivering its search and AI-Powered Analytics that enables non-technical users to self-serve data intuitively. Mode's analytics platform, built around the workflow of more technical data teams, delivers ad hoc and advanced analytics when the next game-changing question is not covered by self-service crops up. Together, the products bring unparalleled sophistication and simplicity, giving everyone the ability to generate data-driven insights.
Leaders in the Snowflake Modern Marketing Data Stack Report
The Snowflake Modern Marketing Data Stack Report is a highly respected standard in the industry, recognizing leaders who excel in providing comprehensive solutions for modern marketing data challenges. ThoughtSpot and Mode’s inclusion as Leaders is a testament to our commitment to innovation and customer-centric solutions.
ThoughtSpot and Mode seamlessly integrate with Snowflake, which allows businesses to harness the full power, scalability, and performance of the Data Cloud.
What does this mean for technical and business users? For companies navigating the increasingly complex world of modern marketing, this merger and recognition in the Snowflake report offer several advantages:
Simplified data analytics: Accessing and analyzing data has never been easier. Mode and ThoughtSpot's user-friendly interfaces put data at your fingertips, allowing you to make informed decisions faster.
Streamlined collaboration: Data teams, business analysts, and decision-makers can collaborate more efficiently thanks to a unified experience that speaks the language of technical and non-technical users.
Improved time to actionable insights: With Mode and ThoughtSpot integrated into Snowflake, you can trust that your decisions are based on the most accurate information to make informed decisions and take action.
Scalability and future-proofing: As your business grows and evolves, the combined platform can scale with you, ensuring that your data analytics solution remains relevant and effective.
The recognition of Mode and ThoughtSpot as Leaders in Snowflake's Modern Marketing Data Stack report is a significant achievement and a milestone to be celebrated. It reflects our commitment to empowering businesses with the tools they need to thrive in an increasingly data-driven world.