The phrase “Big Data” may be out of trend, but data volumes keep climbing–and so do expectations. It’s estimated that in 2026, the global volume of data is expected to exceed 221 zettabytes. 

With AI tools and agents making it easier to consume, the pressure is on to deliver faster, more responsive insights on massive datasets to more users than ever. Yet traditional warehouses can buckle under the pressure of high-concurrency, low-latency requirements, leading to delayed decisions and skyrocketing costs.

That’s exactly what Snowflake Interactive Analytics is built for: delivering low latency, high concurrency, and cost efficiency to data—including streaming data—at modern enterprise scale. By optimizing the price-performance profile, Snowflake ensures that even the most demanding analytics workloads remain fast and cost-effective. 

We're excited to build on our longstanding Snowflake partnership as an official launch partner for Snowflake Interactive Analytics. Join our webinar to see live demos from ThoughtSpot and Snowflake product experts, and learn how you can deliver near-instant insights via interactive and intuitive Liveboards, embedded analytics, and consumer-scale agent-driven workloads. Together, we are setting a new performance standard for enterprise-scale, decision-ready analytics.

Why ThoughtSpot and Snowflake Interactive Analytics

With the introduction of Interactive Analytics, Snowflake is delivering two new Snowflake object types: interactive tables and interactive warehouses.


Interactive tables are optimized for real-time streaming ingestion and low-latency query performance at enterprise scale, while interactive warehouses are tuned for low-latency workloads and designed to be always on with pre-warmed caches.

ThoughtSpot is the agentic analytics front end built for the Snowflake AI Data Cloud. Now powered by Snowflake Interactive Analytics, ThoughtSpot unlocks sub-second, decision-ready analytics at enterprise scale:

• Actionable insights with real-time performance: Keep Liveboards and interactive exploration responsive at sub-second latency, even when usage spikes, so teams can move faster with less waiting.

• Power modern streaming workloads: Accelerate analytics that require massive volumes of concurrent queries. This combination speeds up time-to-market for consumer-scale applications that demand near-instantaneous data access across many end users.

• Launch personalized, low-latency embedded experiences: Use ThoughtSpot SDKs and APIs to embed highly performant, intelligent analytics directly into custom workflows and customer-facing applications. Now powered by Snowflake Interactive Analytics, you can do this with fewer resources and at lower cost.

• Optimize price-for-performance: Significantly optimize the cost of serving high-concurrency, real-time analytics at modern enterprise scale.  The optimized, always-on architecture of Snowflake Interactive Analytics, combined with ThoughtSpot native SQL querying, delivers an unmatched price-for-performance ratio. 

• Democratize real-time, best-in-class analytics: Bridge the gap between data teams and non-technical data consumers across your business.ThoughtSpot provides the intuitive, interactive UI and visualization layer on your Snowflake data that makes low-latency analytics accessible to every user.

Seamless, Native Integration

As an official launch partner, ThoughtSpot is natively built to leverage Snowflake Interactive Analytics. This is not a bolt-on solution. It’s designed to work as a natural extension of the Snowflake platform you already rely on.

• Day one value: ThoughtSpot is among the first analytics platforms to deliver native support for Interactive Analytics. Customers can connect to interactive warehouses in the exact same way as any other Snowflake warehouse. This means the features you rely on the most, like ThoughtSpot Liveboards, continue to work natively, delivering significant performance improvements on day one.

• Complete and governed BI experience: ThoughtSpot provides a fully interactive visualization and UI layer, so real-time analytics are accessible to all users. Our platform is grounded in the Agentic Semantic Layer, which applies your organization's IP, terminology, logic, and metric definitions. This ensures all insights—including those generated by agents—are accurate, contextual, and governed, respecting your rules and context within Snowflake. 

• Natively integrated across Snowflake: Beyond Interactive Analytics, ThoughtSpot’s Snowflake partnership includes participation with the Open Semantic Interchange (OSI), an open initiative aimed at standardizing semantics across tools and platforms. Soon, ThoughtSpot will also natively integrate with Snowflake Semantic Views, helping data teams keep business logic consistent across user experiences. 

Real-World Use Case: Act on IoT Data in Minutes

The combined power of ThoughtSpot and Snowflake Interactive Analytics makes real-time, high-concurrency analytics viable across enterprise use cases, including fraud detection, network health monitoring, and marketing performance tracking. And teams looking to build embedded analytics experiences for their customers no longer need to worry about how the volume of active users or data will affect user experience in their product.

To make it concrete, consider a global manufacturer streaming Internet of Things (IoT) data from factory sensors, machinery, and logistics trackers. That data is critical for:

• Predictive maintenance: Identify anomalies quickly to prevent outages.

• Supply chain visibility: Track real-time location and status across a complex footprint.

• Process optimization: Analyze live signals and adjust automated processes faster.

In this scenario, supply chain managers and operational analysts can interact with embedded ThoughtSpot Liveboards in their customized applications that stay responsive on billions of rows of Snowflake data. They can ask ad hoc questions like, “Show me the utilization rate of all robotic arms in the Shenzhen plant over the last hour,” and get a real-time answer they can act on immediately. These answers inform critical, time-sensitive decisions that directly impact production and cost. At the same time, data teams can ensure all data and AI processing remains secure within the ThoughtSpot and Snowflake environment.

Instant Decisions, Accelerated by Intelligent Experiences

ThoughtSpot and Snowflake share one goal: help every user move from question to decision faster, with fewer handoffs and less waiting.

With ThoughtSpot’s live analytics front end on Snowflake Interactive Analytics’ real-time architecture, teams can deliver responsive analytics for the workloads that demand it most. Move beyond slow reports, and harness the full, live potential of your data—securely, cost-effectively, and at modern enterprise scale.

Join our webinar on Jan. 21 to see a live demo of ThoughtSpot on Snowflake Interactive Analytics and learn how you can immediately benefit from this groundbreaking innovation.