ThoughtSpot
Brand Guidelines
Brand Guidelines
The ThoughtSpot brand includes multiple elements that combine to create a distinct and cohesive identity. The following usage guidelines help ensure each brand interaction is consistent, positive, sophisticated, and easy to understand.
Logo
Logo
Partner Branding
When presenting the ThoughtSpot logo alongside a partner logo, ensure the logos are equally weighted and monochromatic. Use these spacing guidelines as a measuring tool.
Typography
GeistMono
AaBbCcDdEeFfGgHh
IiJjKkLlMmNnOoPp
QqRrSsTtUuVvWwXx
YyZz1234567890!
@#$%^&*()_+
GeistMono
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*()_+
Two weights are used for specific purposes and needs: Medium and Regular. These weights are used to create contrast and hierarchy.
Color Palette
Primary
Dark Spot
#08062B
RGB:8,6,43
CMYK:90,86,50,68
Dark Tint
#122246
RGB:18,34,70
CMYK:100,90,42,45
Navy Spot
#1B3E61
RGB:27,62,97
CMYK:96,77,38,26
Navy Tint
#045D7F
RGB:4,93,127
CMYK:94,59,33,12
Blue Spot
#346DC9
RGB:52,109,201
CMYK:80,58,0,0
Blue Tint
#275595
RGB:39,85,149
CMYK:93,73,12,2
Cyan Spot
#04D1FF
RGB:4,209,255
CMYK:62,0,0,0
Cyan Tint
#9FE9FF
RGB:159,233,255
CMYK:32,0,0,0
White Spot
#FFFFFF
RGB:255,255,255
CMYK:0,0,0,0
White Tint
#EEF7FF
RGB:238,247,255
CMYK:5,0,0,0
Secondary
Purple Spot
#3D2894
RGB:61,40,148
CMYK:93,100,0,0
Blurple Spot
#714BFB
RGB:113,75,251
CMYK:70,72,0,0
Tertiary
#8AAFFF
RGB:138,175,255
CMYK:94,25,0,0
#32D9DF
RGB:50,217,223
CMYK:60,0,19,0
#C493FF
RGB:196,147,255
CMYK:31,43,0,0
#FF92A8
RGB:255,146,168
CMYK:0,54,14,0
#FFC052
RGB:255,192,82
CMYK:0,27,78,0
#6DD267
RGB:109,210,103
CMYK:57,0,80,0
With
Insights
Our brand in action
Distinctive by Design
Please contact us with any usage questions.
