Drive user engagement through native analytics with ThoughtSpot

You’ve spent months building a modern and intuitive app. It's fast, user-friendly, and visually consistent. But your embedded analytics is still a clunky iframe that is totally disconnected from your UX. Users get frustrated, and engagement flatlines. 

In today's data-driven business landscape, embedded analytics has become a critical competitive differentiator. Many organizations struggle with solutions that feel bolted on rather than built into their applications, creating disjointed user experiences that diminish engagement and adoption. 

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Organizations are moving away from traditional iframe-based analytics toward AI-native, seamlessly integrated experiences. This shift is being driven by the limitations of basic iframe implementations, which often create disjointed user experiences. These solutions often suffer from:

• Inconsistent styling and branding

• Limited customization options

• Poor performance due to loading entire dashboards

• Inability to interact naturally with the host application

Modern embedded analytics prioritize a truly native experience. ThoughtSpot Embedded builds on this by giving developers and product teams the flexibility to embed specific analytics components wherever they’re needed. The result is fast, interactive insights that look and feel like a seamless part of your product.

💡 See firsthand how winning product leaders at Tekion, Navan, and ASK BOSCO are shifting to native embedded analytics in this virtual series recap.

Our approach centers on providing modular components that developers can integrate precisely where needed within applications. This component-level flexibility offers several key advantages:

• Granular integration: Embed specific visualizations, search bars, or entire liveboards based on your application's needs

• Contextual analytics: Present relevant insights within the user's workflow rather than forcing them to switch contexts

• Progressive disclosure: Layer analytics capabilities to match user sophistication levels

• Performance optimization: Load only the components needed for specific use cases

The Visual Embed SDK makes this possible with just a few lines of code, allowing developers to quickly implement sophisticated analytics capabilities while maintaining complete control over the user experience.

One of the most powerful aspects of ThoughtSpot Embedded is our comprehensive theming capabilities. Unlike solutions that offer limited customization options, ThoughtSpot provides deep control over the visual presentation of embedded analytics with the CSS customization framework:

• Complete style control: Customize colors, fonts, spacing, and visual elements to match your application's design system, including a dark mode.

• Brand alignment: Ensure consistent brand representation throughout the analytics experience

• White-labeling: Remove ThoughtSpot branding for a seamless experience

• Responsive design: Maintain visual consistency across devices and screen sizes

This level of theming control ensures that embedded analytics feel like a natural extension of your application rather than a bolted on third-party component.

Deeper customizations of data visualizations are possible using Muze Studio. Muze Studio provides an unparalleled level of control with an integrated JavaScript, CSS, HTML editor to visually prototype and style custom charts in real time. This powerful tool allows developers to:

• Create custom visualizations that go beyond standard charts

• Implement interactive elements that enhance user engagement

• Design visualization experiences that perfectly align with application aesthetics

• Leverage easy-to-use code snippets for rapid implementation

Muze Studio empowers developers to visualize data exactly as needed while maintaining the performance benefits of ThoughtSpot's underlying architecture.

Implementing truly native embedded analytics requires thoughtful planning. Consider these best practices:

1. Start with user workflows: Identify where analytics naturally fit within existing processes.

2. Apply progressive implementation: Begin with simple visualizations and expand capabilities over time.

3. Leverage ThoughtSpot's developer resources: Utilize the Developer Playground to experiment with different embedding approaches.

4. Implement custom actions: Connect insights directly to workflows with ThoughtSpot's Custom Actions capabilities.

We’ve seen major improvements in business outcomes for organizations implementing embedded analytics:

• Increased user engagement: When analytics feel native to the application, usage rates increase dramatically

• Faster time-to-insight: Users can make decisions without context switching

• Higher customer satisfaction: Applications with seamless analytics experiences receive better reviews and higher NPS scores

• Reduced development time: ThoughtSpot's APIs and SDKs accelerate implementation compared to custom-built solutions

Publicis Sport and Entertainment experienced all of this firsthand. “We’re now able to focus on innovation rather than dashboard maintenance,” they shared, after empowering clients with self-serve analytics and cutting onboarding time by 90%.

The most successful applications of tomorrow won't treat analytics as an add-on feature but as an integral, native part of the user experience. ThoughtSpot Embedded provides the foundation for creating these seamlessly integrated analytics experiences through its component-level flexibility, comprehensive theming capabilities, and powerful customization tools.

Here’s the difference your users will notice immediately:

ThoughtSpot Embedded can transform your product’s analytics — delivering fast, powerful insights through components that feel like a natural extension of your app. Fully customizable. Fully brand-aligned.

Take control of your embedded analytics with ThoughtSpot—schedule a no-pressure live demo with our team.