Ipsita Deshmukh is a Product Marketing Manager at ThoughtSpot, where she focuses on go-to-market strategy for ThoughtSpot Embedded. Prior to joining ThoughtSpot, she was the founding Product Marketing Manager at a fintech startup, building its GTM strategy from the ground up and learning that “the most successful products solve real customer problems.” Through her work with data, analyzing user behavior and market trends, she came to believe that data is most valuable when it’s accessible and understandable to everyone—a conviction that drew her to ThoughtSpot. Ipsita received her MBA from IIM Bangalore.