If you're a business or data leader, you've probably felt the pressure to find new revenue streams while keeping partners and customers happy. What if your analytics could do more than just report on past performance?
This implementation illustrates the true potential of Enterprise AI: shifting analytics from a passive back-office function to a frontline revenue driver.
At our recent "Winning with Insights" virtual session, Global Partner Strategy Manager Nico Alomar, who leads global strategic projects at Just Eat Takeaway, shared how embedded analytics powered by AI isn't just changing how they understand their business—it's actively driving growth for both their company and their partners.
Here's what you can learn from their approach to turn your data into a competitive advantage that benefits everyone in your ecosystem.
Just Eat Takeaway's Strategic Expansion Beyond Food Delivery
Most people know Just Eat Takeaway for food delivery, but there's more to their growth story. The company has strategically expanded beyond traditional restaurant partnerships to become a comprehensive marketplace.
Successfully executing this diversification required more than just new products; it demanded a flexible operating model capable of supporting a multi-vertical marketplace.
This expansion strategy offers key lessons for business leaders looking to diversify:
Market expansion through data insights: Just Eat Takeaway identified customer demand patterns that extended beyond traditional food delivery
Partner ecosystem growth: By expanding product categories, they created new opportunities for existing and new partners
Customer reach optimization: As Alomar noted, "It's very important that we can also reach as many customers as possible"
Revenue diversification: Multiple product categories reduce dependency on any single market segment
For data leaders, this demonstrates how analytics can reveal untapped market opportunities within your existing customer base. The key is having the right tools to identify these patterns and act on them quickly.
How Does Embedded Analytics Drive Partner and Business Growth?
The real game-changer for Just Eat Takeaway has been their implementation of ThoughtSpot's AI-powered embedded analytics, including AI agents like Spotter. This isn't just about internal reporting; it's about creating real-time value for their entire partner ecosystem.
By leveraging these agentic systems, the platform moves beyond static dashboards to actively alert partners about opportunities they haven't explicitly asked for.
Embedding AI analytics allows the teams at Just Eat to provide real-time insights directly within their partners' workflows, eliminating the need for separate dashboards or complex data exports.
This approach addresses a critical pain point for business leaders: how to make data accessible and actionable for external stakeholders without compromising security or creating additional overhead.
The benefits of this embedded approach include:
Real-time decision making: Partners can access current performance data without waiting for scheduled reports
Reduced friction: Analytics are delivered within existing workflows, not as separate tools
Scalable insights: The same analytics framework serves thousands of partners simultaneously. This architecture allows JE to maintain governance at scale, ensuring thousands of partners access only their specific data without burdening the central data team.
Mutual growth: As Alomar emphasized, embedded analytics "really spur your partner's growth and of course, your own growth"
"Embedded analytics really spur your partner's growth and, of course, your own growth and make things better for not just your partners, but also for the many customers," Alomar shared, highlighting how this approach creates value across the entire ecosystem.
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ThoughtSpot's AI-Powered Analytics Platform in Action
The technical foundation of Just Eat Takeaway's success lies in ThoughtSpot's AI-powered analytics capabilities. Spotter, your AI agent, addresses common challenges that data leaders face when trying to democratize analytics across large partner networks.
This approach solves several critical problems:
Search-driven analytics: Partners can ask questions in natural language rather than learning complex query languages, and get answers they can understand immediately
Governed self-service: Data leaders maintain control over what data is accessible while enabling partner autonomy. This structure clarifies decision rights, empowering partners to act autonomously on insights while the central team manages underlying data integrity.
Embedded deployment: Analytics appear seamlessly within existing partner portals and applications
AI-powered insights: Machine learning identifies patterns and anomalies that might otherwise go unnoticed. The result is a human-in-the-loop workflow where the AI identifies complex patterns, but the restaurant partner applies their expertise to make the final business decision.
For business leaders, ThoughtSpot’s embedded reporting means faster time-to-insight and reduced dependency on technical teams for routine analytics needs. Data leaders benefit from a solution that scales without proportional increases in support overhead.
But as Nico explains, these aren’t the only benefits of embedding Spotter:
How is Just Eat planning for the future?
Nico Alomar's role in leading global strategic projects at Just Eat Takeaway offers insights into how successful analytics initiatives require strong project leadership, cross-functional collaboration, and most importantly: the right tools.
Alomar highlights that organisational readiness was a prerequisite for success, ensuring internal teams are aligned before rolling out capabilities to external partners.
When it comes to staying ahead in the AI era, it all comes down to users getting real-time insights as soon as they need them.
The embedded analytics project demonstrates several best practices for data leaders:
Strategic alignment: The analytics initiative directly supports business expansion goals
Partner-centric design: Solutions are built with external stakeholder needs in mind, not just internal requirements
Scalable architecture: The platform supports growth without requiring constant reconfiguration
Measurable impact: Success is measured by partner growth and customer satisfaction, not just technical metrics
By onboarding in weeks instead of months or years, this approach means your analytics investments deliver tangible business value instead of becoming isolated technical projects.
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How Can You Build a Data-Driven Partner Ecosystem?
Just Eat Takeaway's success with embedded analytics shows how the right approach to data sharing can drive growth across your entire business ecosystem. When partners have the insights they need to succeed, everyone wins.
The future belongs to organizations that can turn their data into a strategic asset for their entire partner network, not just their internal teams.
Ready to explore how embedded analytics could transform your partner relationships and drive mutual growth? Start your free trial of ThoughtSpot today.
