The Old Way of Embedded Analytics is Broken
For years, product teams from software companies have faced the same uphill battle: deliver analytics that hopefully fulfill their customers’ expectations while keeping their own roadmaps on track. Too often, the result is static dashboards tacked onto an application—uninspiring, difficult to maintain, and disconnected from user workflows.
Meanwhile, customer expectations have evolved. They want analytics that feels alive, intelligent, and seamlessly part of the products they use every day. Every competitor across categories is racing to offer AI-powered experiences, and the old way of embedding just doesn’t cut it anymore.
The New Standard: Embedded Intelligence Inside Your Apps
Traditional embedded BI is no longer the benchmark. With ThoughtSpot Embedded, intelligence lives inside your applications, not beside them. That means your users don’t just view static analytic content; they interact with AI agents, AI-augmented dashboards, drill into insights to satisfy their data curiosity, and trigger actions directly from your app experience.
Through four core pillars, ThoughtSpot Embedded redefines what product leaders can deliver:
Embedded Intelligence: With AI agents and AI-augmented dashboards embedded directly into your product UI, insights are contextual, explainable, and actionable.
Native Experiences: Tools like Muze Studio, Developer Studio, and Mobile SDKs enable you to embed and customize analytics that look and feel like your product from day one
Seamless Workflows: With Custom Actions, Webhooks, and the ThoughtSpot MCP Server, intelligence doesn’t just inform, it drives outcomes across apps within your ecosystem, such as Salesforce, Slack, Claude, ChatGPT, Cursor, and beyond.
Trusted and Open Ecosystem: Powered by our Agentic Semantic Layer, every insight is governed, consistent, and cloud-agnostic, giving you both scale and flexibility.
This isn’t about dashboards. It’s about turning every app into an intelligent app your customers can’t live without.
Real-World Proof: Verisk and Wex
This shift isn’t theoretical. It’s happening now.
Verisk: At our recent Product Spotlight, Verisk shared how they scaled their embedded analytics journey with ThoughtSpot Embedded, transforming how they deliver intelligence to their customers in just 12 weeks. Their story shows how embedding intelligence at scale can unlock value across an entire enterprise.
Wex: Another customer, Wex, realized building analytics themselves slowed down innovation and drained engineering resources. Instead of continuing to fight that battle, they partnered with ThoughtSpot to deliver intelligence faster, reduce time-to-market, and accelerate product innovation. Hear directly from Wex in our upcoming webinar: From Backlog to Breakthrough: How Wex Transformed Embedded Analytics
The Takeaway for Product Leaders Like Yourselves
The winners in this new era won’t be the ones embedding static dashboards. They’ll be the ones embedding agentic intelligence—analytics that are dynamic, branded, and actionable, built directly into the flow of their products.
Verisk and Wex show what’s possible. Now it’s your turn.
Don’t let analytics slow down your roadmap. Save your spot to see how Wex broke through with ThoughtSpot Embedded. Or, schedule a demo with a product expert today.
