ThoughtSpot Trademark Guidelines

Permissible Uses of ThoughtSpot Trademarks

References in Text Form to ThoughtSpot Products and Service

You are permitted to use ThoughtSpot Trademarks in word form only (but not logos, taglines, or icons) to identify ThoughtSpot products or services, and to accurately describe how your product or service relates to a ThoughtSpot product or service, strictly as each mark appears in the list of Current ThoughtSpot Trademarks, including the corresponding symbol (® or ™), and subject to the rules regarding proper and prohibited uses provided in these Guidelines. Any reference must be truthful, fair, and not misleading as to ThoughtSpot’s affiliation with, sponsorship of, or endorsement of your company, and must accurately describe how your products or services relate to those of ThoughtSpot. You may not use a ThoughtSpot Trademark to directly advertise your products or services, and it must be clear that your products and services are not offered by ThoughtSpot.

ThoughtSpot product names must be capitalized and include the name “ThoughtSpot” (with the ® symbol with the first reference to ThoughtSpot) immediately before the first use of the product name (e.g., ThoughtSpot® Embedded). Subsequent to this initial use, the ThoughtSpot name need not appear with the product name.

Developers of applications and integrations on the ThoughtSpot platform may use the ThoughtSpot Trademarks in word form only to reference the compatibility of an integration, application, or plug-in with the ThoughtSpot platform, if it does in fact function as described. In addition to the other requirements described herein, notice must be made in a referential manner, such as “for use with,” “for,” or “compatible with” ThoughtSpot services. For example: “[Your Product Name], for use with the ThoughtSpot® platform.”

Trade Name

ThoughtSpot, Inc. is a company/trade name. You are permitted to reference ThoughtSpot, Inc. as a company in written materials by first using the full trade name with the incorporated designation (i.e., “ThoughtSpot, Inc.”), followed by ThoughtSpot (omitting the “Inc.” designation) in subsequent references in the same publication. When referring to ThoughtSpot as a company, do not use the ® symbol with “ThoughtSpot.”

Proper Use of Trademarks

Function and Grammar of Trademarks

Functionally, a mark identifies the source of a particular brand of a product or service and tells a consumer something about that product or service. For instance, “ThoughtSpot software” tells consumers the source of the software and the expected quality from that software.

Grammatically, a mark is a proper adjective that modifies the generic product or service name (a noun). A mark is not a noun – it is not the name of the product or service. A proper adjective, like a proper noun, is entitled to an initial capital letter.

Use ThoughtSpot Trademarks as Adjectives together with Nouns, Not as Nouns (or other parts of speech)

ThoughtSpot Trademarks are used as proper adjectives and should always be accompanied by a generic, lowercase term (a noun) that identifies the product or service with which the mark is associated. In practice, it is ideal to always pair ThoughtSpot Trademarks with nouns when referenced in materials, but at minimum, it should be done the first time the mark appears prominently on each page.

ThoughtSpot Trademarks may never be used in plural or possessive form and may never be used as a noun or verb.

Use ThoughtSpot Trademarks in their Proper Form and Style

ThoughtSpot Trademarks must be used with the exact capitalization and spacing shown in the list of Current ThoughtSpot Trademarks. The first letter in each word of a ThoughtSpot Trademark should always be capitalized.

Trademark Symbols

ThoughtSpot Trademarks should be used with the proper notice symbol (® or ™), as shown in the list of Current ThoughtSpot Trademarks. In practice, the first or most prominent reference to a ThoughtSpot trademark in a document, publication, website, or elsewhere must bear a notice symbol. Subsequent references to the mark may omit the notice symbol.

Attribution Language

When referencing the ThoughtSpot Trademarks or ThoughtSpot Copyrighted Works in a website, publication, or other materials, domestically or internationally, you must reproduce the appropriate attribution language at the end of this section. This language must appear at the bottom of the first page on which you use a ThoughtSpot Trademark or ThoughtSpot Copyrighted Work. You may not remove any trademark or copyright notices from any ThoughtSpot Copyrighted Works except with an express license to do so from ThoughtSpot.

For ThoughtSpot Trademarks: ThoughtSpot, the ThoughtSpot T-logo, Spotter, SpotIQ, SpotApp, Spot, and other ThoughtSpot marks are trademarks and/or registered trademarks of ThoughtSpot, Inc., in the United States and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated.

For ThoughtSpot Copyrighted Works: © [YEAR] ThoughtSpot, Inc. All rights reserved. (e.g., © 2025 ThoughtSpot, Inc. All rights reserved.)

Licensed Use of ThoughtSpot Trademarks and ThoughtSpot Copyrighted Works

Licensed Use of ThoughtSpot Logos

ThoughtSpot logos may only be used under express license or other written contractual permission. You may qualify for use of certain logos under the programs offered through partnership with ThoughtSpot. Use of logos under these limited circumstances must not deviate from the form and extent of permission granted to you by an approval or license and must comply with any corresponding logo guidelines provided by ThoughtSpot.

To request to use a ThoughtSpot logo, please send a message to [email protected]. ThoughtSpot will evaluate the request and may contact you for additional information. If approval is granted, you will be sent a written authorization to use the logo, electronic artwork (if applicable), as well as any supplemental guidelines that may apply to your proposed use.

Licensed Use of ThoughtSpot Copyrighted Works

ThoughtSpot Copyrighted Works may only be used under express license or other written contractual permission. To request a license to use computer code, documentation, logos, website designs and content, graphics, recorded materials, videos, or other commercial, promotional, educational, or reference materials, please contact ThoughtSpot at [email protected].

Impermissible Uses of ThoughtSpot Trademarks and ThoughtSpot Copyrighted Works

Alteration and Dilution

• Do not abbreviate, adapt, alter, modify, translate, or animate any ThoughtSpot Trademarks (for example, do not abbreviate ThoughtSpot to “TS”), nor use them in a plural or modified form.
• Do not alter the spelling or capitalization of ThoughtSpot Trademarks (for example, do not use “Thoughtspot”).
• Do not combine any ThoughtSpot Trademarks with any letters, numbers, words, designs, or logos.
• Do not alter any logo or stylized mark with respect to color, font, proportion, or any other design element.
• Do not use ThoughtSpot Trademarks in a manner that dilutes, tarnishes or otherwise conflicts with ThoughtSpot’s ability to use and/or enforce its trademarks, even if such use is under license.

Endorsement

Your company (or any other company) name, product names, service names, event names, logos, designs, other trademarks, publications, domain names, email addresses, social media handles and identifiers, and branding materials MUST NOT:

• Incorporate any ThoughtSpot Trademark, logo, design, or other trademark (or any portion thereof), or any alteration, nickname, or abbreviation of a ThoughtSpot Trademark;
• Be confusingly similar to any ThoughtSpot Trademark, including any misspelling, phonetic equivalent, abbreviation, foreign language translation, or word that rhymes with or sounds like any ThoughtSpot Trademark—for example, use of a brand or name that appears to be part of ThoughtSpot’s family of SPOT marks;
• Copy or imitate the trade dress used by ThoughtSpot in whole or in part, including the visual design of the ThoughtSpot branding and marketing collateral, the look and feel of the ThoughtSpot services, portal, or web properties, color combinations, typography, formatting, graphic design, or imagery associated with ThoughtSpot’s products, services, publications, or branding (for example, the colors and design of the collection of the ThoughtSpot platform);
• Directly or indirectly express or imply ThoughtSpot sponsorship, affiliation, partnership, certification, approval, or endorsement in relation to your product or service, or use any ThoughtSpot Trademark, trade name, or portion thereof in such a manner that it appears or implies that ThoughtSpot is associated with your company except as expressly provided in a license agreement;
• Directly or indirectly express or imply that ThoughtSpot created, supports, utilizes, or endorses your product or service;
• Display the ThoughtSpot Trademarks without your own mark also present or otherwise make the ThoughtSpot Trademarks the visual focal point of your materials, nor display them more prominently or larger than your own marks and designs; or
• Crowd the ThoughtSpot Trademarks with other designs, marks, or trade names such that they are not clearly recognizable and distinguishable.

Disparaging or Misleading Use

• Do not use ThoughtSpot’s Trademarks in a manner, context, or location that is disparaging, defamatory, or libelous to ThoughtSpot or to any third-party, its products and services, or any person or entity.
• Do not make deceptive, inaccurate, or misleading references to ThoughtSpot Trademarks.
• Do not display ThoughtSpot Trademarks in connection with any publication, website, or materials that are obscene, pornographic, violent, disparaging, in poor taste, unlawful, intended to encourage unlawful activities, or intended to encourage the breach of any subscription agreement or security measure of ThoughtSpot.

Web Use

Except with the express written permission of ThoughtSpot, which permission may be withdrawn if you violate these guidelines or any supplementary guidelines that may apply:

• You may not use a ThoughtSpot Trademark or any word or phrase similar to a ThoughtSpot Trademark in any domain name or as meta tags or hidden text in any website.
• You may not purchase or use any ThoughtSpot Trademark in or as a domain name, tagline, ad word, or advertising keyword with any search engine, social media forum, or other online venue.

General Nature of These Guidelines

These Guidelines are general in nature and not intended to be an exhaustive list of ThoughtSpot’s trademark and copyright rights. ThoughtSpot, Inc. reserves all rights in its trademark, service mark, and copyright assets, including rights not expressly reflected herein. The goodwill derived from any use of a ThoughtSpot Trademark inures solely to ThoughtSpot’s benefit. Any unauthorized use of the ThoughtSpot TradeMarks, or any use of marks that are confusingly similar to, or likely to cause confusion with any ThoughtSpot Trademarks, would constitute infringement of ThoughtSpot's exclusive trademark rights.

If you have a business relationship with ThoughtSpot, you may have received additional guidelines outlining prohibited and permitted uses of ThoughtSpot Trademarks and ThoughtSpot Copyrighted Works, including detailed written graphical requirements. Any additional guidelines are supplemental to and do not replace these Guidelines.

ThoughtSpot, Inc. may update these Guidelines from time to time. Please refer to these Guidelines and any supplemental guidelines before publishing your use of any ThoughtSpot Trademark or ThoughtSpot Copyrighted Work to ensure compliance.

You must comply with a ThoughtSpot request to correct, remedy, or discontinue any use of a ThoughtSpot Trademark or ThoughtSpot Copyrighted Work that is determined by ThoughtSpot to be improper under these Guidelines.

Current ThoughtSpot Trademarks

• ATLAS MARKETPLACE®
• BEYOND ®
• EMBRACE®
• LIVEBOARD™
• SEARCHIQ®
• SPOT®
• SPOTAI™
• SPOTAPP®
• SPOTIQ®
• SPOTTER™
• THOUGHTSPOT®
• (the ThoughtSpot T-Logo)

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