MARKETING

Leveraging automated imports of all clickstream and online behaviour data, BitBang SRL provides a 360° view of the customer experience and real-time actionable insights to drive business decisions.


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Application Name:
Customer Journey Insights for building a complete & personalised customer journey
Category:
Marketing
Industry:
Retail
Geo Availability:
EMEA

Features

Leveraging its existing ETL, BitBang SRL automatically ingests any data source with marketing information, including CRM, clickstream, campaign and ERP data, to provide a single customer view. It connects to ThoughtSpot through rest-based APIs to create a customer marketing analytics experience and help you build your own charts and dashboards in seconds using the search IQ ThoughtSpot Search Engine. Specific features include:

    • Mapping and automating ingestion of clickstream data
    • Mapping and automating ingestion of digital campaign data
    • Transformation:aligning sources at the customer level and processes of structured and unstructured data
    • Fusion: identification of every individual customer or prospect by a high-level key
    • Orchestration: creation of pipelines that exploit historical data in a 'lookback period'

Benefits

  • Apply advanced omnichannel analysis with ThoughtSpot
  • Discover complex omnichannel patterns in customer behaviour
  • Elevate customer journey intelligence
  • Enrich foundational data sources with new information derived from Thoughtspot AI-Driven Insights

How it Works

BitBang works with prospects to first understand their current technological framework and scope out business needs. Following this, a project proposal can be shared for discussion on future collaboration.

A typical project within this sector requires between 6 – 10 weeks to implement. This can vary on a case-by-case basis and a project plan will be proposed after a technical meeting has taken place. There are several variables which influence the timeframe of a project, including the number of origin data sources and the volume of data.

Quick Links

www.bitbang.com