Your Domo Alternative
for Modern BI

ThoughtSpot makes analytics accessible for everyone with 
AI-powered insights that drive results. Compare Domo vs. ThoughtSpot and see why data teams are making the switch.

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What makes ThoughtSpot
better than Domo?

Feature
Conversational Analytics
with Agents
Conversational AI agent, Spotter, that understands business context and automatically generates verifiable answers to business questions requiring complex underlying analyses and calculations. Conversational AI agent capable of producing charts to basic business questions; missing predictive suggestions and autotyping capabilities.
Mobile App Mobile app with multi-turn conversational AI analytics, drill anywhere, token-based verification, and dashboard capabilities. Mobile app with static dashboards; no infinite drill down on visuals, and no conversational AI.
Self-Service BI Use out-of-the-box drill anywhere to freely explore any dashboard or visual, or use AI agents to create new Liveboards in seconds. Interactive and collaborative tools with data manipulation capabilities, but filtering and drilling down requires analysts to first build pre-defined paths.
Visualization Platform Best-in-industry data visualizations with endless customization options, powered by a native visualization engine, as well as the option to build your own custom charts. Start a conversation with an AI agent about your data from any chart. Large collection of preset chart types offered, but no conversational AI automatically available to ask followup questions on visuals.
Automated Insights Automated discovery of KPI anomalies, change drivers, trends, and forecasting, with ability to ask questions without restrictions. Automated data discovery offered, with less emphasis on conversational anomaly detection. Forecasting may require coding.
Performance at Scale Fast access to granular and live data without requiring data aggregation on large datasets. Users have expressed frustrations that dashboards can take a long time to load and refresh, even with small amounts of data.
SQL Data Prep Explore data, prep data models for AI, and unify data from multiple cloud data warehouses, Google Sheets, and third-party apps using the native SQL IDE with an AI-powered SQL writing assistant. No native SQL IDE.
Data Science Advanced tooling for ad hoc analysis and data science capabilities for data teams via native Python and R notebooks. Run data science models via an Jupyter Notebook integration.
Embedded Analytics Native support for embedding agentic AI, conversations, and automated insights directly into custom applications, agents, and LLMs; Includes an MCP Server. Supports embedded analytics but often needs deeper technical expertise for customization.
Integration and Setup Integrated across the data stack and your favorite business tools; maximize your cloud investments with a unified, complete analytics workflow in one platform, no extra installs. Offers extensive integrations and 1,000+ platform API connectors but may require more setup and data modeling efforts.
Simple Pricing Offers tiered pricing starting at $95/month, making it accessible for smaller teams with enterprise needs. Complex structure for consumption-based pricing; Annual pricing ranging from $50,000 to $200,000 based on business needs.
Customer Support Proactive, dedicated, and personalized customer support, assisting users throughout their journeys. Professional support available with dedicated support as add-on for higher-tier plans.

Real Customers. Real Stories.

Nick Latocha
Brambles
Senior Director

ThoughtSpot has become an important tool in our GenAI toolbox that is changing the way our teams do business, with self-service at the core.

ThoughtSpot is self-service
the way it was meant to be

Any data, any question

Only ThoughtSpot delivers trusted insights from even the messiest, most complex business data—right within the tools you use every day. Unlike legacy BI tools with limited AI agents, ThoughtSpot’s AI Analyst, Spotter, handles real-world business questions from every angle.

AI-native architectural advantage

Architected from day one around natural language querying and relational data search, ThoughtSpot has the core capabilities essential to ensuring your AI insights are grounded in your business data.

Embedded Analytics

With ThoughtSpot Embedded, you can embed analytics directly into your app experiences—fast, flexible, and developer-friendly.

AI insights you can trust

While legacy BI platforms make you choose between innovation and trust, ThoughtSpot delivers both. Spotter removes the “black box” by providing in-context coaching and human feedback, ensuring 100% reliable answers—something competitors can’t match. This transparency gives business users the confidence to make critical decisions with data they trust.

 I have used a lot of business intelligence tools over my career, and ThoughtSpot by far is the easiest to use and get real answers from our data quicker than other platforms.

Bob F.
Validated G2 Reviewer

ThoughtSpot is a leader in
2025 Gartner® Magic Quadrant™
for Analytics and BI Platforms

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