Today, we are unveiling a new ThoughtSpot. Not because we needed a new logo.
Because our brand needed to catch up to the company we already are.
If you know ThoughtSpot, you know us as more than dashboards or static analytics. You know us as the place where every question has an actionable answer.
We are an AI company.
We lead in Agentic Analytics.
And it is time for our brand to make that unmistakably clear.
And yes, I am excited. We are all excited.
Why Now: A Brand That Matches our Leadership
For years, our teams and our customers have been building and running at a pace that outgrew how we looked and sounded.
Our vision for this brand refresh was simple:
Create a bold, AI-forward identity that matches our leadership in Agentic Analytics, because we do not just show you data, we help you act on it.
This is not about replacing what came before. Our previous brand is the foundation that got us here. It carried us through early believers, product breakthroughs, and incredible customer growth. We are grateful for that chapter.
This is about showing up in the world the same way our technology already shows up for our customers. Clear, confident, and built for what comes next.
Three Phases of Transformation
We approached this as a structured, company-wide transformation in three phases:
1. Website: Rethinking the Front Door
First, we reimagined thoughtspot.com.
We wanted every interaction to reflect intelligent pathways from data to insight to action. The new experience is cleaner, sharper, and clearly AI-forward, mirroring the agents, workflows, and outcomes our customers rely on every day.
2. Campaigns: Updating How We Tell Our Story
Next, we evolved our campaigns and messaging.
Agentic Analytics is not just a feature set. It is a new way of working. Our storytelling now leans into that reality, the speed, the confidence, and the ability to operationalize fact-driven decisions across an organization.
3. Logo, Color Palette, Brand System, and Typography: Branding For a New Era
Finally, we turned to the most visible expression of the brand.
A modern icon that represents intelligent pathways from data to decisions.
A custom geometric wordmark that signals clarity, precision, and innovation.
A refined color palette designed to feel bold, modern, and unmistakably ThoughtSpot.
A new typeface that brings consistency and character to how ThoughtSpot shows up in product, on the web, and in every piece of content.
It is a visual system built to scale with our customers, partners, and products for years to come.
How We Built Our Brand, Together
This was not a project done in a corner of marketing. It was a company effort.
We listened to voices inside and outside the company. They shared how they experience our brand, what they believe ThoughtSpot stands for, and how they want us to show up as we lead in Agentic Analytics.
Those conversations were honest and energizing. The clear message was that our brand should feel as confident and ambitious as the people who rely on us.
A huge thank you to the creative team who brought this to life, Melissa Willis, Avy Jonsay, Bommy Kwan, Christina Dao, and Jamaya Tanweer—and to Richard Koscher, who led this effort with vision, rigor, and a relentless focus on building something that feels true to who we are.
The fact that this team delivered work of this quality this fast says everything about their talent and commitment.
Looking Ahead: A Fact-Driven Future Powered by AI
At ThoughtSpot, we have always believed in a simple but ambitious idea: creating a more fact-driven world.
This new brand is our stake in the ground for that future. It represents a world where:
Facts power every decision
AI agents help every person move faster with confidence
Analytics is not a destination, but a system of action
This brand does not change who we are. It sharpens who we are.
To Our Customers, Thank You
To everyone who has chosen ThoughtSpot, thank you.
Thank you for trusting us with your data and your decisions.
Thank you for pushing us to think bigger and move faster.
Thank you for growing with us as we continue to push the boundaries of Agentic Analytics.
This new brand is a promise that we will continue to lead, innovate, and build AI that helps you make every decision fact-driven.
Today, we unveil the new look.
Tomorrow, we keep doing what matters most: building, shipping, and partnering with you to define the future of analytics.
Let’s get to it.
