The EMEA region is undergoing a massive transformation, driven by companies demanding instant, actionable insights embedded directly into their applications and workflows. This fundamental shift away from legacy BI has translated into record-breaking momentum for ThoughtSpot, positioning EMEA as our fastest-growing region globally. The Agentic Analytics revolution is here, and ThoughtSpot is delivering on the promise to make the world more fact-driven.
Our story in EMEA is one of aggressive expansion, deep customer trust, and validated product value.
The 75% Signal: Why Analytics are Leaving the Back Office
The market’s readiness for our Agentic Analytics platform is most visible in the rapid growth acceleration of ThoughtSpot Embedded. FY25 concluded with this product line growing an astounding 75% year-over-year. This momentum stems from how customers are actually utilizing the technology: they are shifting from internal reporting to external monetization. Industry leaders like Roche, Keyloop, and Quinyx are leveraging ThoughtSpot Embedded to bypass lengthy development cycles, effectively turning their data into a product. By embedding our analytics directly into their offerings, they are unlocking new revenue streams and delivering premium, data-driven experiences to their customers faster than ever before. Furthering the case for Agentic Analytics, since its launch last year, Spotter is being used by 65 percent of EMEA customers.
In the last 12 months, ThoughtSpot EMEA has increased its customer base by 45 percent for ThoughtSpot Analytics and ThoughtSpot Embedded across industries including healthcare, automotive, retail, supply chain, insurance, financial services, and more.
This consistent demand underscores our strategic investment and technological lead in providing AI-driven insights directly in the flow of work, empowering customers to build new data applications and revenue streams.
To accommodate the business success, we are investing heavily in the region's physical and strategic infrastructure.
In October, we opened our new, larger office in London to accommodate our growing team and customer base.
With the significant growth of Central EMEA, over 180% growth in FY25, the team expanded our go-to-market presence in the Germany & Central Europe region with the appointment of Jochen Olbrich, Central EMEA Country Manager.
The EMEA region strengthened our growing AI Center of Excellence team to deliver more value to our customers with every decision with the appointment of Jane Smith, Field Chief Data & AI Officer for EMEA. Her presence has created more connection with our regional customers and prospects with her deep expertise and thought leadership.
This commitment ensures we have the powerhouse team and strategic focus necessary to serve our rapidly growing customer base and capitalize on the shift to modern agentic analytics.
The New Standard: How EMEA Leaders Are Outpacing the Market
The figures above are not just growth metrics; they are a reflection of the transformative success our customers are achieving. Organizations across EMEA are partnering with ThoughtSpot to do more with their data, unlock new revenue streams, and democratize data access for employees and end-users.
Here are a few of the market leaders driving innovation across the region:
JustEat Takeaway: One of the world’s leading online food delivery marketplaces, operating across numerous countries in Europe. ThoughtSpot is used to democratize data access to its vast partner ecosystem, giving thousands of restaurants on their platform critical business insights and helping them optimize their operations and fuel their own growth.
easyJet holidays: One of Europe’s largest travel companies, offering package holidays and flights across the continent. easyJet holidays utilizes natural language search to empower their trading and product teams to analyze bookings, pricing, margins, and hotel availability instantly. This enables effortless ad-hoc questioning and speeds up time-to-value for commercial decisions.
Verivox: A leading German price comparison portal (energy, telecom, insurance), utilizes ThoughtSpot primarily to democratize data access internally and monetize data externally. The core of their use case was shifting from a bottlenecked, static reporting culture to a self-service model where business users could "search" their data like they search the web
Huel: A pioneering UK-based, complete nutrition brand known for its innovative, nutritionally complete food products. Huel leverages ThoughtSpot and dbt to quickly model and ship trusted data to the entire business. This integration saves teams hours of productivity each week, ensuring consistent, reliable insights are used for strategic decision-making.
Thrive Learning: A UK-based learning platform that uses technology to create engaging and impactful learning and development experiences. Thrive rapidly deployed ThoughtSpot Embedded in three weeks to over 20,000 users. This accelerated deployment and unlocked new revenue streams by winning new customers. Now, Thrive is driving even greater heights of adoption with Spotter 3.
Canal+: A French premium television station, uses ThoughtSpot to improve search and data discovery for their users, focusing on disambiguating search queries and providing relevant results. They coach the system with feedback and reference questions to help the AI understand business terms and context.
The EMEA region is clearly setting the pace for the next generation of data-driven innovation. We remain deeply committed to investing in the people, the infrastructure, and the partnerships required to help every business user unlock the full potential of their data.
Interested in joining the next generation of analytics? We would love to hear from you.
