Embed London, 2026
Back for its second edition, bringing EMEA’s top product, engineering, and business leaders together to tackle this year’s hottest AI question: What’s worth building and what’s worth handing off?
Why Attend?
Proof In Production
Hear how leaders took embedded AI from POC to live in market in weeks.
The Room
Worth Being In
Get unfiltered answers on what worked, what broke, and what it cost.
See It,
Then Build It
See the newest agentic capabilities live, then build your own app in 30 minutes.
Unlock New
Revenue Streams
Learn how to tier, price, and monetize intelligence inside your apps.
Embed London
Who Should Attend?
If AI is on your roadmap, you don’t have to build it alone.
Learn how to ship it with people who’ve done it before.
Product Leaders
CPOs, VPs, and Directors of Product
Give customers the AI they will actually use, without stalling your roadmap.
Engineering Leaders
CTOs, Heads of Engineering, and Platform Architects
Ship AI that delivers enterprise value on day one.
Business Leaders
GMs, CROs, and Commercial Strategy Leads
Turn in-app AI into premium tiers and new revenue.
Bring Your Roadmap,
Leave Ready to Embed What’s Next
Growth
Ways to lift adoption and retention with insights users open daily
Clarity
Know what to build, what to white-label, and what you should never own
Speed
Proven recipes for shipping governed, embedded agents in weeks, not quarters
Revenue
Sales plays to gate agentic analytics behind premium tiers and pricing
Momentum
Direct lines to peers, partners, and ThoughtSpot leaders long after the day
Meet Our Speakers
Freddie Felton
GTM Lead, Data & Insights
Zakie Beg
Head of Commercial Partnerships, B2B Data Products
Jane Smith
Field Chief Data and AI Officer, EMEA
James Smith
SVP, International Sales
Katie Marcham
SVP, International Marketing
Bhargav Addala
SVP, Product Management
The Day at a Glance
Keynote: Shipping Analytics in the AI Era
Hear how leaders took embedded AI from POC to live in market in weeks
Product Showcase: What’s Next For ThoughtSpot Embedded
Live demos of the newest agentic and developer capabilities
Customer Story
From pilot to production
Track 1: Roundtable: The Analytics Ownership Trap
The build is the cheap part. Living with it isn't.
Track 2: Hands-On Workshop: Ship An Intelligent App In 30 Minutes
Go from idea to a live embedded app, guided by our engineers
Customer Story
Winning renewals with in-app AI
Roundtable: Build, Brand, And Hand Off
Peer discussions by industry, led by ThoughtSpot experts
Semantic & Context Layer
Your foundation for trusted AI analytics
Customer Story
Self-service at enterprise scale
Happy Hour And Networking Reception
(Agenda subject to change)
