Global Head of People Analytics
Kraft Heinz Company
Serena Huang, Global Head of People Analytics at Kraft Heinz Company explains how companies are using data and analytics to measure employee success.
The pandemic has accelerated the progress in people analytics in many companies. It’s become more important to stay connected with employees and to know how they’re doing. That has really accelerated the importance across many organizations.
People data is very messy. We have to pay attention to data quality before you can make useful analytics. Or at least in parallel, address some of the data quality issues as you go. Standardizing processes so that you are talking about the definition of a human capital metric the same way [is a] journey we’ve been on for a long time, and focusing on data quality has paid off for us.
Don’t start with data, start with the problem that you want to solve. If you have a retention problem, you want to look at your turnover data for employees. You don’t boil the ocean and try to make sure every single data element in your system is accurate, but you focus on the turnover issue at hand.
“We can’t improve what we don’t measure.
Something that we always ask ourselves is, ‘What’s in it for the employees?’ Whenever we’re collecting additional data elements or pushing folks to go into the system to update, if there’s nothing for the employees, it’s probably not going to get done. We need to make sure in our communication, if it’s a push for additional data that needs to be gathered, we’re very clear on how the data will be used and how it will provide benefits to employees.
Dr. Serena Huang is currently the Global Head of People Analytics at the Kraft Heinz Company. Serena is a thought leader in people analytics, HR technology, future of work, and employee experience with deep expertise spanning large multinationals including GE and Deloitte. Her recent interviews appeared on Workforce.com and Rallyware. Dr. Huang is also a long-time practitioner of mindfulness and leads guided meditations in corporate settings to boost employee well-being.
As a data analytics executive, Dr. Huang is passionate about leading change, building high-performing global teams, and helping business leaders see data as an asset in large organizations. She excels at showing executives the “art of the possible” through both 1-on-1 dialogues and facilitated hands-on workshops, and co-creating customizable, scalable solutions in predictive analytics in HR, Workplace Strategy, Supply Chain and Litigation domains. Dr. Huang has built and led on-shore/off-shore analytics teams and capabilities from the ground up in highly matrixes multi-national corporations over the past 10 years. She welcomes global opportunities outside the U.S. or U.S. companies with significant global footprint.