Free Your Mind.

Forrester Webinar

Evolution of information delivery

Classical Times

Messengers bring news from Rome to Egypt by swapping horses at waypoints

  • Wait: Over 65 days
  • Dangers: Getting lost, weather, disease, death

1950s to 1980s

Cobol programmers build reports on mainframes

  • Wait: 42 days
  • Dangers: Programming errors, system failure, incomplete requirements

1980s to Present

Analysts build reports using BI tools and SQL

  • Wait: 14 days
  • Dangers: Communication gaps, delayed reports, missed business opportunities

Moving Forward


The Average Joe can use search to find answers in the data

  • Wait: Sub-second
  • Dangers: Obsessive and recurring searches

But don’t take our word for it.

Take Forrester’s

“Providing business users with the tools to perform their own searches and create their own reports is what will enable businesses to respond quickly to changes in the market.”

--A commissioned study conducted by Forrester Consulting on behalf of ThoughtSpot, Sept. 2014

Or hear from one of our customers

“When I sit down with a user, the reaction is ‘Does something like this even exist?’ It’s amazing. It’s a product that people expect, but that hasn’t been in the market yet.”

--Taylor Culver, AVP Product Management & Data, SterlingBackcheck

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