Data Trends

Top 5 Data Trends to Guide Your Valentine's Day

Here at ThoughtSpot, we’re all about helping our customers make sense of their data. So today, we thought we’d try to give you a hand making sense of all the relationship data out there about Valentine’s Day. Here are five data-backed tips to help you navigate romantic relationships.

  1. If you want someone to fall in love with you, just ask the right questions. Sounds pretty subjective, right? In fact, psychology researchers have found that interpersonal closeness can be created when two relative strangers ask each other 36 specific questions that increase in intimacy, from “Would you like to be famous?” to “What, if anything, is too serious to be joked about?”.
     
  2. Be wary of those seemingly perfect matches online. Berkeley data science researchers found that the majority of online daters felt that someone else “seriously misrepresented themselves in their profile.” 60% lied about their weight, 48% lied about their height, and 19% about their age. Yikes!
     
  3. Better yet: Just stop spending so much time searching for the perfect mate online. Research shows that the current search engines on online dating sites lead to inefficient and unsatisfactory dating outcomes. Why? As the study notes, “people are the ultimate experience goods.” We prefer partners whose experiential attributes (i.e., sense of humor, rapport, etc.) mesh with our personalities, yet are required to screen potential mates with searchable attributes (objective, tangible attributes) online.
     
  4. Remember that love is blind...sort of. As an experiment one day in early 2013, OkCupid removed all photos from the site for a day. The results were fascinating: people responded to first messages 44% more often, conversations went deeper, and contact details were exchanged more readily. What’s more, those that ended up dating as a result of the blind set up had a generally good time regardless of their partner’s appearance.
     
  5. Finally, be open to different personalities and interests. In a multi-national study of married couples conducted in 2010, researchers found that couple similarity consistently explained less than .5% of the variance in life and relationship satisfaction. In other words, being similar doesn't necessarily make for a happier relationship.

Interested in more? We're big fans of OkCupid's dating data blog, OKTrends. Check it out here

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